Keynote Speech


Topic"Analysis of Challenges Facing Events Management Sector"

Karen Miranda-Fernandez

Professor and Dean
College of Hotel, Restaurant, and Tourism Management
Imus Institute of Science and Technology

Vice President
Research and International Affairs
Imus Institute of Science and Technology 

Introduction of Karen Miranda-Fernandez

Dr. Karen Miranda-Fernandez is a Professor and Dean in the College of Hotel, Restaurant, and Tourism Management and Vice President for Research and International Affairs of Imus Institute of Science and Technology in the Philippines. She is also a Visiting Professor and External Examiner in Management and Science University and in three campuses of Olympia College which are all located in Malaysia; Sahid Tourism Institute of Surakarta and Bandung Institute of Tourism both in Indonesia; four universities in Thailand namely, Maha Sarakham University, Naresuan University, North Bangkok University, Burapha University International College; and Ming Chuan University in Taipei, Taiwan.

She is a postdoctoral scholar at School of Events, Tourism and Hospitality in Leeds Beckett University, United Kingdom. She holds a doctoral degree in Business Management specialized in Hospitality Management and master’s degree in Business Administration major in Hotel and Restaurant Management both earned at Philippine Women’s University, Manila.

Her area of interests include events management, hospitality and tourism, human resource management, and marketing. She has participated and presented research papers in a number of international academic conferences held in Taiwan, Dubai, USA, Hong Kong, Vietnam, Korea, Japan, Malaysia, New Zealand, and United Kingdom. Her research paper on Attitudes and Perceptions of Filipino Students towards Study Abroad Program in the United States has been presented at Harvard University, Cambridge Massachusetts, USA in May 2013.

She is the book author of “Guide to Event Management’s Best Practices” published in Germany and available for online purchase through Amazon, Barnes & Noble, and AbeBooks.

Dr. Fernandez has served as committee chair in the 1st International Conference on Tourism’s Role in Sustainable Community Development held at Camp Benjamin, Cavite, Philippines; and as session chair in the International Conference on Tourism and Marketing Management held at Hyatt Regency in Osaka, Japan and in the International Journal of Arts and Sciences Conferences respectively held at the Harvard University Campus in Massachusetts, USA and University of London Union in London, United Kingdom. She is the editor-in-chief of the International Journal of Tourism and Sustainable Community Development; an active member of the Scientific and Technical & Editorial Review Board on Business and Management Engineering of World Academy of Science, Engineering, and Technology (WASET) based in Connecticut, USA; International Review Committee of Higher Education Forum (HEF) and International Journal of Business and Information (IJBI) both based in Taipei, Taiwan; Journal of Tourism, Hospitality, and Travel published by Postgraduate Program of Bandung Tourism Institute in Indonesia; and Vice President for Education and Accreditation of Asia Pacific Institute of Events Management (APIEM).

Speech Abstract
The events sector of the tourism industry is young, dynamic, growing, and maturing at rapid rate.  From its origin in North America and Europe, it is now a truly global sector of the tourism industry.  The benefits of event management and event tourism are increasingly being realized by many developing countries.

The industry’s formation has also been accompanied by a period of rapid globalization of markets and communication, which has affected the nature of, and trends within the industry.  The event sector has to face the same global actualities other industries have to deal with as well. It is therefore investigated how these existing facts can influenced the event sector and what perspectives were arising.  The globalization and the ease of travel nowadays, combined with the developments in technology is becoming more important to continuously educate students and event managers.

There were several issues pointed out by events managers such as the adoption of environmental practices by events, increased threat to security, recognition of events management as a profession, social media integration, hybrid events, the creation of event strategies, accreditation, the growth of events research, the expanding events education, increasing government involvement in events, information technology, risk management, and standards.